Web and Technology Services
No two companies are alike; no two websites should be either.
Website development requires big picture thinking about business strategy, brand, technology and desired outcomes. Designworks can plan, design, develop, test and launch your custom website to meet your company's unique needs, and provide your marketing team with CMS tools and best practices to manage the site effectively.
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Designworks can help you build a dynamic site so your company can adapt easily and communicate effectively in the face of new industry developments, competitive activity or shifting consumer attitudes.
Information Architecture
Define and organize your content, create an intuitive navigation flow, and enhance opportunities to interact with your audience. The result is a flexible, logical structure that supports growth, eases content publishing, and provides a platform to launch emarketing initiatives.
Content Management System (CMS)
Keep your site informative and relevant without being an expert in HTML, JavaScript or CSS. Move pages, post news, upload documents, add images and establish meaningful links. Built with SEO best practices in mind , CMS sites are more attractive to search engines and easier for visitors to find.
eMarketing and Search Engine Marketing
Leverage your website to boost sales and service efforts with a tailored solution for keyword analysis, identifying relevant link opportunities, and optimizing site structure, pages and content for searchability. Designworks can also help you design and develop highly effective eMarketing campaigns to build brand value.
Lead Generation and Conversion
Integrate with custom or third-party databases that enable real-time data collection from your website. A database allows you to collect and sort valuable customer data, and drive new marketing campaigns based on that data.
Measurement and Response
Who is visiting and what are they doing on your site? Designworks can help you set up and use web analytics so you can collect market intelligence, gauge the effectiveness of your communications and optimize your site for lead conversion.