Designworks helps Launch Phiaton -
New Personal Audio Brand - at CES
LAS VEGAS, NV. January 9, 2008 — Integrated marketing agency Designworks today announced phase I completion of a cross-media branding program for the launch of Phiaton, a new name in high quality personal audio gear from Cresyn Company, Ltd., one of the world’s largest makers of consumer electronics components and products. Phiaton debuted this week at International CES 2008, which plays host the world’s leading consumer electronics companies and thousands of attendees from around the world. Selected Phiaton products, which will include headphones, earphones, docking systems and accessories, will begin shipping in March 2008.
Designworks was engaged by Phiaton in 2007 to help shape its launch strategy as well as brand messaging, web presence, and promotional emarketing campaigns. Phase II will focus on enhancing the company’s website with ecommerce capabilities and adding a Spanish language website.
The Phiaton (fee’ ah ton) brand is characterized by a natural soundstage, wearability and eye-catching appeal for today’s increasingly sophisticated and mobile consumers who expect performance and style in personal audio products.