The Professional Culinary Institute Engages Local Marketing Agency Designworks to Revitalize Website for Premier Culinary Arts Brand
Campbell, CA (November 9, 2010) – The Professional Culinary Institute (PCI), a premier culinary arts school, has successfully launched a new website through the collaborative partnership with a local marketing agency, Designworks. PCI engaged Designworks to enhance their online image as a professional culinary institute for chef training from world-renowned chef instructors.
The new site represents PCI's commitment to excellence in culinary arts programs and reflects the same high standards of quality and professionalism found within the walls of the institute. The school was founded "by chefs for chefs"; with a mission to provide high-quality hands-on culinary training through their unique Artisense™ method.
"We were very excited by the opportunity to help PCI develop an online presence that reflects the standards of quality and excellence experienced when visiting the school," said Adam Koontz, Designworks Technology Director. Designworks restructured PCI's content to clearly communicate their professional programs for aspiring chefs as well as classes intended for hobbyists with a personal passion for cooking. PCI's prestigious awards and success stories of talented chefs are highlighted and students can easily navigate the site to research information or register for culinary arts programs.
"Our goal is to support local businesses and charities that are the economic drivers for our community," stated Lee Avery, Director of Business Development at PCI. " "We were fortunate to have the creative team at Designworks revitalize our brand with a new website redesign." "They not only creohated a highly functional site that beautifully enhances our brand, but our creative partnership enabled us to support local business growth."
About The Professional Culinary Institute
The Professional Culinary Institute (PCI), founded in 2005, is a premier culinary school located in Campbell, California offering full time and part time programs in culinary arts, baking & pastry arts, certified sommelier, and hospitality management. PCI offers small class sizes, renowned instructors and state-of-the-art equipment and facility. Degrees and diplomas offered at PCI include: Diploma of Essential Professional Culinary Skills or Baking & Pastry Skills, Certified Sommelier, and Associate of Occupational Science in Hospitality Management. To learn more about PCI, visit www.professionalculinaryinstitute.com
Designworks is a marketing communication agency located in San Jose, California. Designworks combines strategy, design, storytelling and technology to create effective brand communications across all media, and counsel clients on opportunities to maximize return on marcom investments.
Clients include high technology, life sciences, clean technology, and consumer goods and services companies. Services include Brand Communications and Web Design and Development; Marketing Communications and Advertising. To learn more about Designworks, visit www.design-works.com .