Ecosphere Technologies is living its second life as a clean technology company. A long-established leader in water filtration technologies, the Florida-based company launched a successful IPO just as the venture community was opening its arms to clean tech. Poised to compete in new markets with a library of innovative technology patents, Ecosphere decided to adopt a new business model more in keeping with its transformation.
We worked with the CEO to articulate his vision – researching issues of water scarcity, global warming, disaster recovery and pollution – and created new messaging and positioning to help the company communicate its value proposition to new markets. To help Ecosphere attract and educate the right investors, partners and entrepreneurial talent, we branded the company’s new business model as the Ecosphere Innovation Network. We collaborated with James Yang, a talented New York artist known for his ability to convey complex business concepts with a symbolic, minimalist illustration style. The result was a compelling story of Ecosphere’s clean tech solutions and their potential for positive impact on business profitability.
Integrated brand communications told the story through print, online media and event marketing. The new brand identity was launched in a focused road show to connect with leaders of business, industry, finance and environmental concerns. Within days of the launch, Ecosphere captured the spotlight and began building relationships with potential investors and customers.
