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Brand Development | Sierra Sierra
In order to attract talented drivers and vital sponsorship dollars, Sierra Sierra needed to bring its 'little guy' image in line with its record-setting abilities. Designworks developed a unified brand identity around the Sierra Sierra logo, with new messaging, positioning and visual style. Our next step was to create a high-impact brochure for the company's presentations to major sponsorship candidates, including many Fortune 500 companies. After reviewing the marketing dynamics of the Atlantic Open Wheel Racing series, we worked closely with the team to improve its website and better connect with talented drivers, sponsors and racing fans. With stronger branding, organization and functionality, the website became a powerful tool for promotional marketing before, during and after the racing season.
Scope: Messaging and Positioning | Website Design and Development | Printed Collateral
