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CMS Website Development | Redback Networks
Two key goals were identified for the Redback corporate website redevelopment: the communication of a strong global brand fully aligned with the company's offering; and the ability to capture sales leads and respond to the market with greater speed, accuracy and efficiency. The Redback site provides visitors with easy online registration for news alerts and e-newsletters. Download reports enable Redback to gather demographics and track visitor interactions.
Built on the Designworks content management system (CMS), Redback's marcom staff can update web content as needed to keep their audience informed of news and events, gauge their interest, and be more responsive to their needs. Using the same dynamic CMS, Redback's Japanese and Chinese branch offices were able to replicate and localize the corporate site's English language content ensuring a unified global brand while providing information that matters to each of its local audiences.
Scope: Website Design and Development | CMS Integration | Site Localization | Flash Product Demos | HTML e-Mail Template Design | e-Newsletters | Printed Collateral
