Branded Website Development | Phiaton
Phiaton was poised to launch their new line of high end headphones at CES. They came to us to develop an online presence that matched the innovation and sophistication of their products. Since their headphones weren't to be shown before CES, we needed to find a way to create interest around the launch without showing any products. We accomplished this by developing an HTML email campaign coupled with a Flash teaser site. Two HTML emails were sent before the show that linked to two uniquely themed minisites. The campaign was very successful and resulted in an unprecedented open rate of over 80%. To further develop the brand, we also designed a media kit including full product spec sheets, press release templates, and corporate backgrounders.
Scope: Website Design and Development | Messging and Positioning | Content Development | HTML e-Mail Campaign | Flash Minisite | Printed Collateral | Press Kit | Photography Art Direction