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Website Design and Development | CRI
CRI brought in Designworks to provide insights into web strategy, brand storytelling, and website design and functionality. By evaluating the company's business model and marketing differentiators, we found a highly skilled team of specialists with a refined process and resources that were unmatched in their industry. Our first step was a site re-organization to highlight these key strengths, followed by a re-design of the visual style and interactivity to set CRI apart and immerse visitors in the site. With new messaging and content, the company's 'best people, best results' story comes through with real impact.Scope: Website Design and Development | Information Architecture | Organic Search Optimization
