Client Access
Brand and Identity Development | Andrew Seybold
We helped, mobile wireless industry consultant, Andrew Seybold rewrite his story with a stronger brand voice and messaging. Working with the firm's marketing consultant, we restructured the brand family to be more cohesive and reflect their business priorities going forward.
Using our research as a guide, we created a new visual style with texture, colors and shapes to convey the innovation and energy of wireless mobile communications and aligned each new element within the brand hierarchy. The new look, together with more compelling content, better reflected the firm's core values while differentiating it from competitors. The resulting identity was bold, like the founder, and characterized Andrew Seybold Inc. as the go-to company "when you want straight answers".
Scope: Naming | Brand Hierarchy | Logo and Corporate Identity Development | Messaging and Positioning | Styleguide Development | Website Design and Information Architecture | PPT Templates
Press Release
Designworks Revitalizes Brand for Mobile Wireless Industry Guru Andrew Seybold