Social Media…More Intuition and Less Analysis
"… we should all use more intuition and less analysis to trade successfully through this period; thinking from the outside in; being absolutely clear what the value proposition is in the eyes of the customer/consumer, and adapting our business to fit." Economic Update August 2009, Roger Martin-Fagg.
"To use more intuition and less analysis" is a dangerous proposition to be posted in my first blog. At Designworks, we advise our clients to install analytical tools on their website so data can be gathered consistently and analyzed for further customization of its marketing communications programs.
However, as I observed the phenomena of the social media explosion and been amazed by its fluidity, I realized that I have been too fixated on being analytical and that my intuition has been put to the side. With social media, it is a good thing for information and opinions to be put out by individuals without extensive iteration and deliberation of results/consequence.
As an old school designer and marketer, I believed design is a discipline. No creative goes out to clients without internal reviews. Letting our staff express their ideas on the Designworks blog is a big step for me as a principal. But my intuition tells me our collective thoughts will reflect our brand with broader authenticity.
Embrace the online reality. Speak your mind and let the crowd make its own choice.
