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	<title>Designworks Blog</title>
	<link>http://www.design-works.com/blog</link>
	<description>Marketing, design, branding and web.</description>
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		<title>Arranged C-Level Meetings are Like Time-Share Pitches</title>
		<description><![CDATA[Be wary of those services that arrange meetings with C-Level executives at resorts.]]></description>
		<link>http://www.design-works.com/blog/arranged-c-level-meetings-are-like-time-share-pitches/</link>
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		<title>A Simple Memory Aid for More Effective Social Media Marketing</title>
		<description><![CDATA[There are three main elements to any social media marketing effort and one must consider them in a precise order for the effort to be worthwhile. They are: 1)      Members: Who do you want to communicate with? Note that I specifically said “communicate with.” Your goal is to open an ongoing dialog, not just stuff [...]]]></description>
		<link>http://www.design-works.com/blog/a-simple-memory-aid-for-more-effective-social-media-marketing/</link>
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		<title>How We Help Our Clients Create Useful Marketing Plans</title>
		<description><![CDATA[Marketing no longer has to continually keep “going back to well” and justifying budgets and tactics as they are all tied to strategic initiatives and revenue goals.]]></description>
		<link>http://www.design-works.com/blog/how-we-help-our-clients-create-useful-marketing-plans/</link>
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		<title>Do your Own Market Research</title>
		<description><![CDATA[Third party market research doesn't increase the confidence interval sufficiently to justify the expense.]]></description>
		<link>http://www.design-works.com/blog/do-your-own-market-research/</link>
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		<title>Channel Marketing Considerations: The &#8220;3 Pros&#8221;</title>
		<description><![CDATA[Channel partners care about profit, not your product.]]></description>
		<link>http://www.design-works.com/blog/channe-marketing-considerations-the-3-pros/</link>
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		<title>Going to Market is Like Going to War</title>
		<description><![CDATA[Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
--Sun Tzu]]></description>
		<link>http://www.design-works.com/blog/going-to-market-is-like-going-to-war/</link>
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		<title>You Can Get Meetings With C-Level Executives</title>
		<description><![CDATA[With some creativity, good planning and execution, you can get meetings with C-Level executives.]]></description>
		<link>http://www.design-works.com/blog/you-can-get-meetings-with-c-level-executives/</link>
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		<title>AdWords Campaigns Are Complex Business Processes</title>
		<description><![CDATA[...Google (or Yahoo or Bing) AdWords looks simple: pick some keywords, write a few ads and close a few deals. In actuality, creating and optimizing AdWords campaigns is very complex, touches many facets of an organization and requires many different skills.]]></description>
		<link>http://www.design-works.com/blog/adwords-campaigns-are-complex-business-processes/</link>
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		<title>Why So Many B2B Start-ups Fail</title>
		<description><![CDATA[A fundamental shift from capital investments in development to marketing is needed for B2B companies to be successful.]]></description>
		<link>http://www.design-works.com/blog/why-so-many-b2b-start-ups-fail/</link>
			</item>
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		<title>5 Common Website Mistakes</title>
		<description><![CDATA[We often encounter mistakes or missing pieces when new clients ask us to improve their websites. Below is a list of some of the common one's we've observed: 1. No website analytics. This is one of the most important things you can add to your website yet surprisingly it is often overlooked. With free analytics [...]]]></description>
		<link>http://www.design-works.com/blog/5-common-website-mistakes/</link>
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