REACHING YOUR WEB MARKET
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DRIVING TRAFFIC TO YOUR SITE
Your site can work for you, but only if the right people can find it. Once you have led your market audience to your site, they can research your company, find your phone number, buy your product, and do a number of other useful things. Getting the right people to your site requires insight, and an abundance of resources.

TRADITIONAL MEDIA
Early web pioneers found that traditional media was the best way to drive traffic to their sites. Search engines were immature and under-utilized in their infancy. Banners were expensive and not as effective as originally projected. Then and now, direct mail, billboards, TV, and radio still drive traffic to specific websites. Once your company has a site to be proud of, you would be wise to promote the URL in every piece of print and broadcast advertising you produce.

WEB DIRECTORIES AND SEARCH ENGINES
A web directory is a website that organizes links to other websites by creating categories and sub-categories. Each listing in the directory is approved by a person before it is included in the directory. A search engine is a website that sends automatic programs called robots (or spiders) out on the web to find and index every page of the web (with information relevant to a search query). Google is an example of a search engine. Yahoo is both a directory and a search engine. These web sites are significant for us, because they are today’s most popular starting points for the majority of web surfers on the Internet. When they are looking for a company like yours, they need to be able to find YOU. We can help you get listed with all the major directories and search engines, as well as smaller, specialized resources with more focused markets.

PAY-PER-CLICK ADVERTISING & WEB BANNERS
A web banner may be an advertisers' graphic, placed on a publication website. It could also be a partners' graphic, placed on a company website. It may cost you $10,000 a month to place a web banner, or it may be free. Web banners are usually a link to the companies’ own site. There are banner standard sizes, the most common of which is 60 pixels tall by 468 pixels wide.

As we stated earlier, banner advertising got off to a slow start. Advertisers found that they weren’t getting as many click-throughs as they needed to justify the costs. Furthermore, traffic coming through to the sites often reflected a demographic other than the targeted audience. As we move into the next phase of web evolution, banner advertising is becoming more precise and effective. Web surfers are congregating in niche market spaces, which are now more recognizable. We can help you find YOUR TARGET MARKET and use banners effectively to drive them to your site.

Pay-per-click advertising is gaining rapid popularity. The idea is that you only pay when someone clicks on your ad. Many of these ads are text-only (no graphics). There are several different ways to get started in pay-per-click advertising and designworks can help you assess your needs and set up a program with fixed budget and measurable results.

GETTING FEEDBACK
You may want to know the volume of traffic on your site, their demographic profile, and their navigational behavior while on your site. Corporate goals and objectives vary for gathering website feedback. You may be able to find all the information you need in your visitor logs. Or, you may gain necessary information from visitors sending you email and completing online inquiry forms on your site. There are several ways to obtain valuable feedback, and we can help you determine and implement the right solution for your business.