IMAGE QUALITY VS. DOWNLOAD TIME
THE RAZORS EDGE

Much of the lure of the web lies in its graphical nature. Web pages can include text, graphics, animation, and audio/video. However, to create pages with practical download times, , there are limits to the amount of data they can include. The larger the size of the image file (in bytes), the slower the download.

In order to optimize download times for images, we can utilize graphics compression methods to create smaller files. However, this compression results in a loss of image quality. GIF and JPEG are the two most popular web image formats. Both are used for different types of images, and they both lose image quality when images are compressed. Below are four identical photos with varying levels of compression. Click on the thumbnail to observe its image quality and download speed.

IMAGE QUALITY DEMO

We push the razor’s edge between optimal load time and high image quality. This approach enables our clients to benefit by having the fastest and most attractive sites on the web.