SIPIX:
Cohesive Brand Development

SiPix developed an ingenious way to produce electronic paper, a revolutionary electronic display technology that promises to change the way people get their day-to-day news and information. To succeed in the marketplace, SiPix needed a strong brand identity that could communicate technology leadership and distinguish SiPix from market contenders.

Designworks created a new corporate logo whose red, green and blue connected shapes form a compelling visual representation that differentiates SiPix’s patented “microcup” display structure from other competitive offerings. Because SiPix is headquartered in Taiwan with manufacturing facilities in China, Designworks also developed a Chinese logo.


A new corporate identity system further establishes the company’s brand across print and digital media. Photographic “lifestyles” montages communicate the uniquely “readable, portable, flexible and durable” benefits of SiPix technology in real-life scenarios. Eye-catching illustrations in a product brochure reveal the functional advantages of SiPix’s patented microcup technology.

Designworks also leveraged the “lifestyles” concept into mural prints for a 10x20’ tradeshow booth. The large format color murals customize the standard booth structure to attract visitors on a crowded show floor. These same images convey the message of SiPix’s key benefits on the Flash homepage of the SiPix new website.

 Launch web site

Designworks created an extranet page providing SiPix with 24x7 secured access to their complete style library of brand communications elements, including multiple formats of the logomark, font style and color palette, and PowerPoint template for presentations.