GENESYS

By using traditional media and new media, Designworks can gather measured results from your direct marketing campaign. Genesys needed to generate awareness for its newly developed Genesys Voice Portal program. The solution was a coordinated direct mail and Flash email marketing campaign.

Designworks developed a campaign theme and created a traditional direct mail postcard and Flash presentation targeting Genesys’ database of current and potential customers. Both the post card and Flash email prompted the recipient to visit a specially-designed landing page on the Genesys website describing the program.

Launch Flash

Visitors to the landing page were prompted to sign up to receive more information. Those who chose to do so received another follow up piece created by Designworks. By putting all of the Genesys Voice Portal datasheets, white papers, product briefs, and key customer testimonials onto a CD, Designworks was able to include more than 30 pages of documents and 5 minutes of video testimonials in a 5”x5” self-mailing package. Propsective customers could review all pertinent Genesys collateral quickly and easily through a simplified interface.

Launch Flash Interface

The direct mail campaign served as a highly effective lead qualifier, enabling Genesys to confidently send the more expensive and comprehensive set of marketing information to the best business prospects.