CREATIVE DESIGN PROCESS

Through our formal training and years of experience, we have developed a simple yet effective process. "Listen>Think>Create>Communicate" is our formula for success in creating effective marketing communications, and building positive, productive working relationships with our clients.

LISTEN
"...AN OPEN DOOR AND OPEN MINDS”

The main purpose of the listening phase is to identify the parameters of your project. We listen analytically in order to gather as much information about your company, your audience, and the reasons you have for doing the project. It is our goal to saturate our minds with your marketing plan, product benefits, and company culture to develop the best solution to represent you and your company.

THINK
"...ON BOTH SIDES OF THE BRAIN”

With our minds and notebooks full from the initial meeting, we go back to our office to break down and process the information. We further research your technology, market, and competitors to fill any gaps and to identify where your company is and where it should be. Once we have organized the information into a comprehensive understanding of your goals and requirements, we begin the creative process.

CREATE
"...DESIGN WITH PURPOSE"

This is where the magic happens. After fully understanding your goals and constraints, we let the creative juices flow. By constantly relying on the discipline derived from our experience and formal training in visual communications, we keep our ideas flowing in the right direction.

COMMUNICATE
"...THE RIGHT MESSAGE TO THE RIGHT AUDIENCE—VIA THE RIGHT MEDIUM."

We understand that effective communication is the key to the success of any project. We are a thinking design firm and our ultimate goal is to get the right message to the audience—via the right medium.

PROJECT LIFECYCLES

If you would like to see in greater detail the specific Designworks processes that we follow through a branding or web design project, please click on the specific link below:

Web Project Life Cycle
Web_Project_Life_Cycle.pdf (29 Kb.)

Branding Project Life Cycle
Branding_Project_Life_Cycle.pdf (30 Kb.)

EXTRANET

A project schedule keeps everyone up to date on reviews and deadlines, and a project journal lets us record any changes or red flags. New designs for each client are posted in the "drawing board" area where they may be viewed and downloaded. Other files may also be uploaded, downloaded, and stored in a company-wide "file exchange" by both Designworks staff and our clients. Every Designworks client receives a unique username and password and security is closely monitored.

As a service to our long-term clients, Designworks creates a style library in which all elements of a client's corporate identity and branding are securely stored. PowerPoint presentations, logos, datasheet templates, and more are available to our clients at the click of a mouse. This makes it easy and convenient to distribute these materials throughout the organization.

While we value the genuine candor of the face-to-face meeting, we realize that it is not always convenient, or time-efficient, to meet in person for every step of a project lifecycle. Our extranet has allowed us to complete complex projects for clients around the world while minimizing travel expenses and
meeting coordination time.